This is the million dollar question we see quite often. A client’s website has just been completed and after a few months….. nothing. “Why isn’t my website making any money?”.
One of the things we HIGHLY stress to new clients, when developing clients, is that website design is only one piece of the puzzle. You could spend months and develop the most awesome looking website design you have ever seen on the internet, and no one will ever know… Why is that? One answer… Marketing!
Just like any business, the word needs to get out! Websites need a little bit of “virtual elbow grease” to get a little jump start. There are many types of ways to market an online website in today’s world.
- Search Engine Optimization
- Pay Per Click advertising (Google Adwords, Yahoo, etc..)
- Message Forums
- Chat Rooms
- Social Bookmarking
- Press Releases
- Webinars (video seminars)
- Online Radio
- Banner & Link Exchanges
Just to name a few! Then there are…
…the more conventional ways such as Print Media, TV Commercials, Radio Commercials, Billboards, etc…
So the next step after your website development is complete is the FUN part! Naturally, you can do a lot of your own online marketing and search engine optimization or the other option would obviously be to hire a company (such as BMD Media — gotta plug us somewhere!) to handle the marketing for you.
Either way, it is crucial to the success of a website! Happy Marketing!