Organic SEO Blueprint - Package 1

This could be referred to as the "do-it-yourself, how to beat your competition in organic search" package. This is great for those that have staff members to handle the ongoing work that will be required to make this happen that is provided in this report.

This Package Includes:

+ Indepth analysis of your competition - 15-20 page summary report - Will cover onpage and offsite optimization, so that we can replicate and beat their positions.
+ Backlink reports and analysis on 5-6 of your top competitors
for your main keyword phrase(s)
+ Actionable checklist of things needed to be done daily/weekly/monthly.
+ Approximately 4 hours of phone consultation as needed during the execution and delivery of this plan. It can be less or more depending on client needs.


***************************************************

Above is the DIY package.

If you would like us to hire a skilled worker to do the actual heavy lifting of this project and train them so that they become *your* dedicated employee the fee is 5,000. From there, if you are comfortable, you can manage internally... However, if you would like us to oversee and manage this (highly recommended) for a period of 4 months it's 5,000 setup fee + 2,300 a month. The reason 4 months is recommended, is that in the fist 3 months you'll definitely see traffic and ranking results and can make a sound decision in the 4th month to continue or take over the management yourself.
This is recommended for higher volume companies with an active staff.

Web 2.0 - Social Media Marketing - Package 1

+ Installation of SEO optimized Wordpress blog
+ Installation of enhanced plugins and implementation of one design theme chosen from a list provided
+ Instructional video on the 'best practices' to utilized this marketing platform that is *very* effective for generating free organic traffic with Web 2.0 technology. Will cover topics such as how to social bookmark, rss directories, etc...

Pay Per Click Campaign Setup

+ Harvest of Competitors Keywords (Will use our in-house software to harvest your competitors keywords to ensure the greatest chance of success with your initial campaign setup. Also will run another script I have that evaluates further on frequency of ad displays - another predictor of potentially lucrative keywords).
+ Organization of Keywords (into tight adgroups) - This along with landing page optimization assists in increasing the Quality Score by Google Adwords so that you pay less per click than a non optimized campaign.
+ Landing Page Design and Optimization - Will work with your designer to create the most optimized and effective landing page for this traffic. Manytimes people simply throw traffic to the front of the page and hope to get results. We've found over time that effective use of adcopy/text and calls to action (opt in boxes or payment buttons) really increase effectiveness. This is vital when paying for traffic. In the past we've edited a client's landing page by changing 3-4 things and increased their ROI by 233%.
+ Installation of ROI Tracking Script - We will also train the owner/manager of the company website how to audit on whatever frequency makes sense to them, how to determine exactly what keyword phrases are making them money. Why spend money on terms that provide traffic but rarely yield income? FAR too many companies don't do this right.